10 Things I Learned from Steve Jobs's Keynote address

I want to share this key note address from Steve Job, CEO, Apple Computers delivered yesterday at a special event to launch the iPad. It's a 90-min presentation and probably one of the best example of how to deliver an important message.

Steve Job's Keynote address - iPad Launch

A few things I learned from his address:

1. He hardly ever looks back at the presentation.
2. There are hardly any words on the slides, leave alone lengthy bullet points.
3. Even when he's sharing the financial results of the company (in the beginning), he makes them fun to listen to.
4. He is driving the presentation, not the other way around. He's delivering the message, and the slides are giving the added impact to his message.
5. His words are in absolute sync with the slides.
6. There are no useless headers, footers or logos on every slide, that we often use on ours. It gives that extra space, flexibility and freshness to every slide.
7. You can hardly notice the remote controller in his hand. There are no other visible gadgeteries on him, distracting the audience.
8. He's so relaxed and calm, and that makes the audience comfortable and receptive to his message.
9. He's so focused on the message. Not even once did he stray from the topic.
10. He's unbelievably well familiar with the content on the slides. In the entire presentation, you won't see him going back on any slide even once. He did not fumble on a single word. Rehearsal, skills or simply the magic of a master craftsman? Perfection.

I wanted to stop at 10, but there's so much more to learn from him. One last thing I would say is that being a CEO of the company, he's demonstrating the key features of the product himself. That is a message in itself.

I'm sold !